philippabaines@hotmail.co.uk | +44 (0) 7985 330 456

Experience Travel Group


As the lead copywriter and content editor at Experience Travel Group (2015–2017), I managed the tone of voice and communications of the company. 


Achievements include:
  • Wrote copy for SEO optimisation on website and blog, increasing rankings by 10%. This had the added benefit of decreasing our reliance on PPC. 
  • Managed the production of content for successful HubSpot inbound campaign that delivered a 20% yoy increase in sales.
  • Increased Facebook engagement by 30%, by writing branded video content and forming a strategic partnership with a global brand, Penguin books, that more than doubled the number of followers.